A good way of publicising your local group and raising awareness of issues around income equality is to network with other organisations active in your area.
In advance of your first meeting (or to publicise subsequent meetings) you might want to leave posters and flyers at local libraries, universities, churches and other religious institutions, community groups, cafés, charity shops and "alternative spaces".
Engaging with these organisations is a great way of campaigning on incomeequality, too. For example you could send speakers to local trade union, student union, church or community meetings, highlighting the work of your local group and helping to publicise The Spirit Level. Also don't forget to try and link up with local academics, who may have worked on issues surrounding inequality, or local health and education professionals.
It's also good to share experience, advice and resources with other campaigning groups in your area, or put on joint actions or events. For example, if you were to organise an event dealing with tax justice or the "Robin Hood tax" you might want to get in touch with the local groups of organisations such as Jubilee Debt Campaign, Oxfam, War on Want, or the PCS trade union.
http://www.waronwant.org/campaigns/tax-dodging
http://www.pcs.org.uk/en/campaigns/tax-justice/
http://www.actionaid.org.uk/index.asp?page_id=101736
As research conclusively shows, more equal societies are also more sustainable and more willing to support international action on climate change. So there's plenty of scope to work with environmental organisations on the local level, such as:
www.peopleandplanet.com [sixth form and university groups]
www.foe.co.uk [Friends of the Earth: approximately 100 groups across the UK]
www.oxfam.org.uk/climatechange
Or consider living Wage campaigning both in the public and private sectors with http://www.citizensuk.org/
Since an excellent way of challenging disparities of wealth between rich and poor is by supporting co-ops and employee-ownership schemes, why not try publicising your group in any local co-ops near you. For a list of charity shops, try www.charityshops.org.uk.
